Business

digital

TOP 10 TYPES OF DIGITAL MARKETING TO PROMOTE BUSINESS

TOP 10 TYPES OF DIGITAL MARKETING TO PROMOTE BUSINESS 541 280 Khatijah Mehmed

When it comes to promoting your business through Digital Marketing, it can be a wastage of time and energy and money too. On the other hand, using the right tools and platforms can flourish your business within days.

Digital marketing nowadays is must-have for businesses to stay in for competition as well as updates. Companies need to know which type of marketing will work for their business as most small businesses don’t have a budget for the sake of trial and error.

Here are 10 types of Digital Marketing to promote your business:

1.    SEARCH ENGINE OPTIMIZATION (SEO):

The first thing which should be considered is SEO. It is the type of marketing that optimizes your content to bring more online traffic and engagement such as through Google and Bingo.

                           SEO is all about the right choice of phrases and keywords. Using appropriate keywords in content, which closely align with what our customer is looking for, brings in the organic traffic.

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen

2.    SEARCH ENGINE MARKETING (SEM):

SEM also plays an important role in successful marketing. SEM is the type of marketing that aims to increase the visibility of the website by a paid method.  You can run your ads on search engines by paying them. One of the significances of SEM is that google shows paid sites on the first page, which will automatically increase engagement.

3.    SOCIAL MEDIA MANAGEMENT (SMM)

According to a recent survey, the number of social media users worldwide is 3.484 billion, which means that it is most successful yet affordable platform for Digital Marketing especially for B2C business. Also, social media is the more friendly way to engage with your audience, to show what you are and what is your content about.

4.    SOCIAL MEDIA ADVERTISING:

There are several Social Media platforms that provides an advertising opportunity. As said, it is the platform with the most active user. If you want to reach organic traffic you need to post authentic content on social media with paid ads, as it ensures that your brand is visible to those who are interested in your services.

5.    CONTENT MARKETING:

It is also one of the types of Marketing and comes after SEM and SEO. For example, a person randomly searching some content relating his/her interest, firstly s/he’ll land on your site, and after that to your product or whatever services you are providing.

             Also adding reviews, blogs, reports will help your customer to get more satisfaction which will naturally promote engagement.

6.    AFFILIATE MARKETING:

Affiliate marketing is the best tool for successful Digital Marketing.  Firstly, it reduces the workload. Secondly, there is no set cost and you can negotiate on the terms you pay to your affiliate.

7.    WEBSITE DESIGN:

In Digital Marketing the first thing which is considered is the company’s website. When a customer reaches your site, it gives the first impression of your brand and the type of services you are providing. Furthermore, it imparts professionalism and is an authentic medium to engage to your organic audience. 

8.    EMAIL MARKETING:

Email marketing is the grayest medium of all.  Through email marketing you can send thousands of messages in bulk at a time, saving your time and energy. Also, you can target a specific audience as it is conventional and personal. Moreover, email marketing can be used to promote your content and you can also drive more audience to your website and social media links.

9.    PAY- PER – CLICK (PPC):

PPC is also a form of marketing where marketers pay every time a person clicks on their ad. This increase engagement on their site and helps them rank out in the crowd.

10. T-V MARKETING:

The last type of marketing place is T-V on which the general population spends over 4.5 hours a day, and is still one of the most important forms of medium as each country run ads in their native language, makes it more easy for one to understand the services you are providing and ultimately increases the traffic on your site.

Digital Pakistan

DIGITAL PAKISTAN

DIGITAL PAKISTAN 860 301 admin

A key goal of the Digital Pakistan is to create a digital ecosystem with infrastructure and institutional frameworks for the rapid delivery of innovative digital services, applications and content. Pakistan’s e-commerce is expected to reach a benchmark of 1 Billion$ in 2020 as projected by an earlier report by the Pakistan Telecommunication Authority (PTA). But the potential of Pakistan’s e-commerce is far greater than what we are observing. 

Digital Pakistan & ePromoters

Established in 2012, ePromoters is one of the leading digital agencies of Pakistan and with a team of 100+, there is immense experience working on products, projects & campaigns of varied domains & sizes. Our Digital agency has worked with many big firms and satisfied and elevated their business.

Our founders come with a diverse background of working at companies like Google, Facebook, Amazon, eBay, Carrefour and are considered to be the thought leaders in their domains and along with other key members of our team talk frequently at various conferences and events.

Technology is changing the way consumers are living their everyday lives and only those brands and companies will survive the challenge that accept this digital transformation and are acting fast to embrace the future.

At ePromoters, we appreciate this constantly changing environment and work with brands, transforming their user expectations into digital experiences.

Working at an intersection of technology and media, our expertise lies in the areas of Digital Strategy, Creative, Search Engines, Media and beyond our services wing, there is an in-house venture arm that works on cutting edge solutions to fuel our own product initiatives.

If above is what you’re looking for in your digital partner, drop us a note!

5 CHARACTERISTICS OF SUCCESSFUL ENTREPRENEURS

5 CHARACTERISTICS OF SUCCESSFUL ENTREPRENEURS 700 490 Mohammad Bin Inam

Business is a mixture of art and skill which provides efficient and amazing results to earn money. It is like a trade in which you are your own boss. Some of the entrepreneurs have the inborn qualities of sustaining and maintaining a successful business but those who do not, happen to learn the skill in order to make and maintain a successful business.

Success in entrepreneurship isn’t just about your idea or your money. Plenty of people have interesting ideas or a lot of cash to throw around — and they never quite manage to find success in their ventures.

In this article, we shall provide you information about the top 5 qualities of a successful entrepreneur, and how these qualities make a simple man an experienced and skilful entrepreneur.

1. Self-Motivation
2. Vision
3. Take Risks ( Tolerance of Ambiguity )
4. Networking Opportunities
5. Thinking Outside the Box

10 REASONS WHY DIGITAL MARKETING CAN HELP YOU GROW YOUR BUSINESS

10 REASONS WHY DIGITAL MARKETING CAN HELP YOU GROW YOUR BUSINESS 1024 691 admin

With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.

For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. Even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads or sales. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.

The following 10 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.

  1. Because Digital Marketing Levels the Online Playing Field
  2. Because Digital Marketing Is More Cost-Effective than Traditional Marketing
  3. Because Digital Marketing Delivers Conversion
  4. Because Digital Marketing Helps Generate Better Revenues 
  5. Because Digital Marketing Facilitates Interaction with Targeted Audiences 
  6. Because Digital Marketing Caters to the Mobile Consumer 
  7. Because Digital Marketing Builds Brand Reputation
  8. Because Digital Marketing Provides better ROI for Your Marketing Investments 
  9. Because Digital Marketing Earns People’s Trust 
  10. Because Digital Marketing Entices People to Take Favorable Action 

ePromoters DIGITAL MARKETING EXPERTS

ePromoters DIGITAL MARKETING EXPERTS 150 150 admin

You might have a website, but it isn’t doing your business much good if it isn’t being picked up by the search engines. To make sure customers find your site online, we can take your online presence to the next level — your website design, copywriting, keywords, social media presence and more. Working with us, you get the most from your return on marketing investment. Here are some reasons why:

We Have Proven Results

Why would you work with an SEO services firm that doesn’t provide you with the results you are looking for? Stop throwing away your hard-earned money on a strategy that isn’t converting. +

We Know Digital Marketing

Working with an digital marketing company that actually knows digital marketing seems obvious, but unfortunately, many firms fail to deliver positive results. Our strategies are proven to work.

We Put Customers First

Maintaining a customer-centrist focus is a priority for many marketing agencies, however, few actually follow through. As a Digital Marketing Agency, ePromoters is different.