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what are different types of pages

WHAT ARE THE DIFFERENT TYPES OF ROLES FOR PAGE MANAGERS AND WHO SHOULD BE ASSIGNED WHICH ROLE?

WHAT ARE THE DIFFERENT TYPES OF ROLES FOR PAGE MANAGERS AND WHO SHOULD BE ASSIGNED WHICH ROLE? 2048 1053 Mohammad Bin Inam

Facebook enables businesses to have multiple people act as managers of their Pages. This is convenient, but it also poses a security risk. If an employee no longer works for the company, but still has complete access to its Facebook Page, trouble could ensue. That’s why it’s important to understand the different types of roles for Page managers and to restrict who has all-access to the Page and whose access is limited.

Here is a list of each type of Page role and what each role is permitted to do on the Facebook Page, beginning with the roles that have the most control and accessibility.

different-types-of-roles-for-Page-managers
Image credit: Fb

1. Admin

The admin has the most authority and access of all the Page manager roles. An admin can also do anything any other role can do, including:

  • Edit the page and add apps
  • Create and delete posts
  • Send messages via the Page
  • Respond to and delete comments and posts to the Page
  • Remove and ban people from the Page
  • Create ads
  • View Page Insights (analytics about the Page)
  • See who published as the Page

2. Editor
The editor has all of the access of an admin, except for assigning Page roles and managing settings.

3. Moderator
The moderator is a role best fit for an employee who handles customer service for a business. A moderator can answer questions and respond to comments, but cannot create content for the Page. A moderator can also remove and ban people from the page, create ads and view Page Insights.

4. Advertiser

The advertiser role is set up for anyone who creates ads for the Page. This role also has permission to view Page Insights.

5. Analyst

An analyst has the least amount of control and access of all the Page roles and can only view Facebook Page Insights. An employee who works with content strategy and planning might be given the analyst role.

Credit: Axia Public Relations

WHY IS FACEBOOK ADVERTISING IMPORTANT?

WHY IS FACEBOOK ADVERTISING IMPORTANT? 150 150 admin

Facebook advertising is one of the most effective ways to grow your business online. The leading social media site boasts over 2 billion active users, with users spending several hours per week on their platform. It is also one of the most cost-effective forms of advertising in the modern era. The CPM, or cost per thousand impressions, on Facebook ranges from $5-10. This means that you can literally spend less than $10 and reach over 1,000 people.

Facebook advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses who leverage Facebook ads successfully can significantly grow their business in a predictable, measurable fashion. Because of this, Facebook advertising is fundamental to the success of business owners who wish to grow quickly.