HOW TO TRACK YOUR DIGITAL MARKETING RESULT

HOW TO TRACK YOUR DIGITAL MARKETING RESULT

HOW TO TRACK YOUR DIGITAL MARKETING RESULT 150 150 Mohammad Bin Inam

Saying a digital marketing strategy works isn’t enough — you need to prove it.

That’s why tracking and measuring online marketing campaigns and their results is so important. You need the data to not only prove the effectiveness of your strategies but also find opportunities to improve them.

How should you track digital marketing, though? What are the best practices to follow and tools to use?

Our five tips for tracking your online marketing and its results include:

  1. Use Google Analytics
  2. Create custom goals in Google Analytics
  3. Invest in call tracking software
  4. Set up UTM parameters to track campaigns
  5. Build dashboards to track strategy performance

Keep reading to learn more!

1.    Use Google Analytics

Google Analytics is one of the best ways to track your online marketing performance and results — it’s free too.

Whether your company operates in the business-to-business (B2B) or business-to-consumer (B2C) sector, you can benefit from using Google Analytics and making it a part of your process for tracking and measuring your digital marketing campaigns.

ePromoters – May 2020 Google Analytics

In Google Analytics, for example, you can track:

  • Traffic mediums, like organic search, social media, and paid ads
  • Traffic sources, like Google, Facebook, or another website
  • Pageviews
  • Bounce rate
  • Online conversions
  • And more

Essentially, with Google Analytics, you can answer questions like:

  • Where does our website traffic come from?
  • Which pages get the most views?
  • Which pages get the most conversions?
  • Who visits our website?
  • How do people navigate and explore our site?
  • How much website traffic do we get each day, week, month, quarter, or year?

The best part is that you can link Google Analytics with Google Data Studio.

ePromoters – April-May 2020 Google Analytics

Google Data Studio is a free reporting tool (from Google) that imports data from Google’s various tools, as well as third-party tools like AdRoll, CallRail, and Bing Webmaster Tools.

With Google Data Studio, you can turn your data into visual reports that quickly summarize your digital marketing performance.

Mohammad Bin Inam

Mohammad previously led the PPC teams and Social Media Marketing at Carrefour, using his breadth of knowledge to analyze and optimize performance to achieve company goals. He managed some of gulf countries leading brands, with 5 years of marketing and strategy management experience. Mohammad’s a digital marketing weapon with a passion for SEO and User Experience. He also helps out small companies and start-up businesses thrive in a digital world. Outside of work you can catch Mohammad taking photos of nature, checking out social media and reading books some times novels. You can read more from Mohammad by his on LinkedIn.

All stories by : Mohammad Bin Inam