When it comes to promoting your business through Digital Marketing, it can be a wastage of time and energy and money too. On the other hand, using the right tools and platforms can flourish your business within days.
Digital marketing nowadays is must-have for businesses to stay in for competition as well as updates. Companies need to know which type of marketing will work for their business as most small businesses don’t have a budget for the sake of trial and error.
Here are 10 types of Digital Marketing to promote your business:
1. SEARCH ENGINE OPTIMIZATION (SEO):
The first thing which should be considered is SEO. It is the type of marketing that optimizes your content to bring more online traffic and engagement such as through Google and Bingo.
SEO is all about the right choice of phrases and keywords. Using appropriate keywords in content, which closely align with what our customer is looking for, brings in the organic traffic.
2. SEARCH ENGINE MARKETING (SEM):
SEM also plays an important role in successful marketing. SEM is the type of marketing that aims to increase the visibility of the website by a paid method. You can run your ads on search engines by paying them. One of the significances of SEM is that google shows paid sites on the first page, which will automatically increase engagement.
3. SOCIAL MEDIA MANAGEMENT (SMM)
According to a recent survey, the number of social media users worldwide is 3.484 billion, which means that it is most successful yet affordable platform for Digital Marketing especially for B2C business. Also, social media is the more friendly way to engage with your audience, to show what you are and what is your content about.
4. SOCIAL MEDIA ADVERTISING:
There are several Social Media platforms that provides an advertising opportunity. As said, it is the platform with the most active user. If you want to reach organic traffic you need to post authentic content on social media with paid ads, as it ensures that your brand is visible to those who are interested in your services.
5. CONTENT MARKETING:
It is also one of the types of Marketing and comes after SEM and SEO. For example, a person randomly searching some content relating his/her interest, firstly s/he’ll land on your site, and after that to your product or whatever services you are providing.
Also adding reviews, blogs, reports will help your customer to get more satisfaction which will naturally promote engagement.
6. AFFILIATE MARKETING:
Affiliate marketing is the best tool for successful Digital Marketing. Firstly, it reduces the workload. Secondly, there is no set cost and you can negotiate on the terms you pay to your affiliate.
7. WEBSITE DESIGN:
In Digital Marketing the first thing which is considered is the company’s website. When a customer reaches your site, it gives the first impression of your brand and the type of services you are providing. Furthermore, it imparts professionalism and is an authentic medium to engage to your organic audience.
8. EMAIL MARKETING:
Email marketing is the grayest medium of all. Through email marketing you can send thousands of messages in bulk at a time, saving your time and energy. Also, you can target a specific audience as it is conventional and personal. Moreover, email marketing can be used to promote your content and you can also drive more audience to your website and social media links.
9. PAY- PER – CLICK (PPC):
PPC is also a form of marketing where marketers pay every time a person clicks on their ad. This increase engagement on their site and helps them rank out in the crowd.
10. T-V MARKETING:
The last type of marketing place is T-V on which the general population spends over 4.5 hours a day, and is still one of the most important forms of medium as each country run ads in their native language, makes it more easy for one to understand the services you are providing and ultimately increases the traffic on your site.