If you’ve got a startup or initiating small business, you’re probably acutely aware of how graphic design plays a role in building your company. Similarly, you probably know how expensive it can be to hire out graphic design projects.

That’s why it’s important to know some design basics yourself. Plus, the more graphic design you can do yourself, the more control you have over your brand’s appearance.

If you company is like mine, your first big graphic design project is your logo and a brand guide. Before you get into the basics of picking things like color and font, as there is psychology behind colors, make sure you know what personality you want your business to have.

Design is about personality and it’s about how you bring that personality to your consumers. My business is all about marketing agency. We wanted our business to be fun, relatable, and productive. As we made design decisions, we constantly came back to those principles to make sure we were representing our personality correctly.

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