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Search Engine Marketing, also known as SEM or PPC, provides an opportunity for top placement in search results for Google, Yahoo, and Bing for keyword searches. We can create and manage your paid search advertising campaigns. Paid search ads serve as a great compliment to your SEO campaigns, giving potential customers additional opportunities to visit your website. Today, most paid search advertising platforms provide opportunities beyond search including local search advertising, display advertising, and re-marketing to past site visitors. We can tailor a campaign for you which fits with your business and ROI (Return on Investment) objectives.
Google Ads
With Google dominating 2/3 of the US search market, Google Ads (formerly Google AdWords) provides the best opportunity to reach potential customers.
Google Certified Partner – ePromoters
Google Ads not only allows you to bid on keywords, but it also offers the chance to advertise on other websites with display advertising, connecting with previous visitors to your site through re-marketing and targeting searchers looking for services in your area.
Bing Ads
Bing Ads targets 34% of the US desktop search market on Bing, Yahoo, and AOL search engines. With Bing Ads, you can target keywords, list your products and advertise on their content network.
Bing Ads Accredited Professional – ePromoters
Advertising on the Yahoo! Bing Network tends to be less expensive than Google Ads and, while less visible, represents a more affordable complement to your advertising goals.